Before placing ads, the main thing you need to consider in determining the main purpose why you advertise. Is it to fill out the form, register as a certain member, contact customer service contact or buy a particular product. What is clear, this becomes an important foundation for you to more easily campaign your business online. Meanwhile, if you want to display your ads alongside popular OTT contents, we suggest you hire the best ott advertising company.
Next, write ad content according to your target market. When you want to create content for advertising, remember that you write for your target market. Determine grammar that if focused directly on the target or customer criteria. Also, make sure you build interesting writing to read so that it can lead users to take action.
Then, you must choose the right keywords. Do not forget you need to choose keywords that fit the business or product that you will offer. Choosing the right keywords really encourages your ad to be able to get potential customers. Usually, the keywords used can reach a length of 2 to 3 words.
After that, you must design a strong advertising strategy. In order to reach the appropriate target market, of course, you need to design a strong online advertising strategy as well. As an option, you can use various types of relevant keywords ranging from the exact match, phrase match or broad match. Do not also use the geo-targeting feature to be able to reach targets based on the location of the area you want to go to.
Furthermore, you must conduct ad tests regularly. Success in advertising with trusted advertising services can not be done only once or twice. You need to test repeatedly by applying several variations of the ad model that can create maximum results. You can make several variations for copywriting, keywords or landing pages. Then monitor periodically to be able to measure which produces the best performance.
Finally, you can monitor and modify secularly and reduce the skyrocketing costs of ineffective keywords. Some steps that can be applied such as stopping keywords or ads with low CTR results, lowering bid keywords if they do not bring the desired number of clicks and revise the copywriting used on ads.